My book. Your Branding.
A white label product is something made by one company, but sold under another company’s brand name, as if they made it themselves! Here are some real white labeled examples of Windy City Mahjong’s American Mahjong Play Guide!
What is “White Labeling”
To purchase a single copy of Windy City Mahjong’s Play Guide, click here
How does The process work
You provide your logo, colors and let me know which tiles you teach with. I will customize the book to align with your branding. I also include a bio about you in the back and include QR codes for any affiliate links you’d like to share along with any discount codes. The only place that will have my name is the copyright page on the inner cover (in very small font). Otherwise, everything in the book will be your brand!
You will receive updates along the way - it’s a collaborative process. You will also approve the final draft before it goes to print.
The books be sent to the printer and the printer will ship them directly to you. The whole process shouldn’t take more than 3 weeks (hopefully less).
$150 one-time set-up fee to customize the book. If you re-order, this fee won’t apply
I have a minimum custom order quantity of 50 books
You sell them to your clients at the suggested price of $25 each. You may not advertise a price lower than $25.
If you order 50 books, wholesale pricing is $18 / book
If you order 100 books, wholesale pricing is $16 / book
If you order 200 books, wholesale pricing is $15 / book (and the $150 customization fee is credited to your purchase)
Costs and pricing
“I bought Caroline’s Mahjong Play Guide and sold 40 copies in less than two days, which says a lot. Players clearly want an easy, lay-flat reference that they can keep next to them during a game and quickly consult when questions come up.
Caroline has a rare combiation of being incredibly smart (Stanford MBA), creatively engaging (a theatre background), and deeply thoughtful about how people actually learn. Her guide is as clear, lively and approachable as she is on her Instagram reels for @WindyCityMahjong.
She’s also a pleasure to work with - detail-oriented, responsive and genuinely invested in getting things right. Every decision feels intentional, from the format to the flow to the tiniest rules clarification. This guide fills a real gap in the market, and the response from customers speaks for itself.”